The Way Forward For Marketing Project Management

Posted on by

Why are other departments such as accounts, fulfillment and operations more organized than marketing?

With today’s standards, the marketing function may represent the greatest opportunity for increasing overall business growth and company innovation.

Your campaign management people feel the pressure – yet lost at sea amongst tantalizing new fads and genuine new opportunities such as affiliate marketing, social media, twitter…

But it’s no one’s fault. Business has to take more responsibility to the point of absorbing marketing as a centre piece of modern strategy, rather than leaving it silo’d. Only then can the marketing function do what it can and must.

Said the great Peter Drucker: “Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

And what is the most glaringly obvious opportunity to improve right now? Marketing Project Management.

Training in MPM can come from books on project management… or it can extend into formalised academic education, or a comprehensive study and implementation of critical chain PM which is way ahead of standard critical path methodology.

The Way Into Marketing Project Management

Regardless of the approach taken for marketing project management training, or the scale of MPM required in your business, there are 6 components for MPM.

1. Preparation – Customer focus orientation, productivity training

2. Research – Customer insight, product insight, internal capabilities audits, etc.

3. Development – Web site, NPD, teamwork training, etc.

4. Conversion – Campaign management, website management, email marketing, sales pipeline, etc

5. Traffic – Search engine optimisation, affiliates, list procurement, social marketing.

6. Tracking – Web tracking, financial ratios, etc.

These 6 areas of practical marketing project management are guided through the trialectic of management:

1. Outcome – Get clear on the targets that are possible and are required for high marketing results.
2. Process – Understand the constraints and how to mitigate them.
3. Performance – Guiding daily productivity and overall ROI of all marketing campaigns.

With this protocol any marketing manager can construct a unique approach to marketing project management.

Ways to Market Yourself As a Real Estate Agent

Posted on by

Congratulations on passing the state licensing exam and getting placed with an agency! Now it’s time to find your clients – and to have them find you. Some agencies will provide assistance for marketing, but they might not give you all the tips you need. Read on to learn more about tips to market yourself as a real estate agent.

Your new agency may give you some leads to get started with. But those are not going to expand your business very well. You can also start with marketing to your so-called warm market – your friends and family. It’s the least expensive type of marketing, and you know that your audience will be receptive, or at least polite and hear your message. They can also give people they know a referral to you, and that kind of marketing is both free and invaluable. Your warm market paired with your agency’s leads will be a solid place to start.

Adding on to that, there are traditional types of marketing like newspaper ads and local city magazines. But in today’s digital age, these marketing formats don’t yield very strong results. Here is where you can let your creative talents shine. Think of ways to make digital videos that not only make your clients’ home look dazzling, but get you noticed.

Viral videos can take off and get people watching them for reasons other than their original purpose. Even if 90% of people viewing your clip are doing so for reasons other than buying a home, your name is getting out in front of all of them. One clever agent in Northern California did a parody of “YMCA” and garnered so much business, he was named by the Wall Street Journal as the top real estate agent in the country.

You should also have a robust website that invites people to click and contact you. Use those clicks to collect e-mails for your newsletter that you can also use when you get a new property to sell. Having good topics like ways to get stubborn grease off of your range hood or quick fixes for a leaky toilet will keep people coming back for what you have to say and build loyalty to you.

Keep up with your Facebook and Twitter accounts, too. These are the two most popular social media sites. If you have the time, you should maintain Google+ and Instagram accounts as well to broaden your horizons.

Lastly, know your market and use that knowledge to your greatest ability. There are all kinds of things people from out of the area need to know about schools, traffic patterns, and shopping, just to name a few things. Your local market guide will be a great asset to them – and lead to you getting more business. People want an agent who knows his or her stuff about the area. Your market guide shows potential clients that you are that expert.

Remember, a comprehensive marketing plan is not inexpensive. You will have already paid for your license and your testing fees, so be sure to factor marketing into your starting budget. While your agency might give you some tools like a set of personalized postcards or business cards, you will still need to have your own personal marketing set of tools as well.